May
29
Introducing Starbucks VIA™ Ready Brew Instant coffee
By
Starbucks VIA™ Ready Brew is our amazing new way to make a truly great cup of coffee, just by adding water. This isnt like instant coffee youve ever tasted before. This is rich, flavorful, aromatic Starbucks® Coffee in an instant.
Starbucks VIA™ Ready Brew is made with the highest-quality, ethically-sourced Arabica beans. Weve found a way to microgrind them in a way that preserves all their essential oils and flavor trust us, you wont find anything like Starbucks VIA™ anywhere else.
We want you to be one of the first people to try Starbucks VIA™. Stop by starbucksVIA.com to order a sample. Supplies are limited so make sure you come by soon.
Duration : 0:1:28
25 Comments
May 29th, 2009 at 1:18 pm
I wonder what the …
I wonder what the mistery technique is. I think I know where the drugs go now….
May 29th, 2009 at 1:18 pm
Jeez, this sounds …
Jeez, this sounds so pompous !!
May 29th, 2009 at 1:18 pm
…
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May 29th, 2009 at 1:18 pm
Yeah, this is just …
Yeah, this is just a Starbucks commercial and should be marked as SPAM.
May 29th, 2009 at 1:18 pm
“Not instant.. …
“Not instant..INSTANT.” Some dweeb in a cubicle at an ad agency spent 3 months to come up with that lame phrase.
Starbucks is making a grab for the instant coffee market. “Just add hot water.” Umm, that’s what you do when you make French press method….
If I want good instant espresso, I look to Medaglio ‘dOro brand or Kroger’s organic instant coffee.
Starbucks just never comes to mind when I want good coffee.
Starbucks is just polishing the brass on the Titanic.
May 29th, 2009 at 1:18 pm
I got my samples in …
I got my samples in the mail today, It was good :). Very strong to!
May 29th, 2009 at 1:18 pm
It’s actually …
It’s actually instant coffee. I just tried the Italian favor, not bad, it really tastes like brew coffee.
May 29th, 2009 at 1:18 pm
I think I’m going …
I think I’m going to try this out with a cup of coffee from a local espresso bar & with folgers/nescafé & see the results.
May 29th, 2009 at 1:18 pm
So you put it in …
So you put it in the cup - and then you have to pour in hot water? …and then stir? ….gosh ….just to much stuff to remember
May 29th, 2009 at 1:18 pm
im a barista for …
im a barista for starbucks, and chaosdragon, its not a brewed method, but you simply add hot water (i havent tried adding cold water to it to make iced coffee) to the already microground coffee packets. its very similar to the crystal light packets, etc.
i wouldnt say its starbucks BEST product, but its better than every other type of instant coffee ive tried..hands down!
sam?
May 29th, 2009 at 1:18 pm
i <3 starbucks!
im …
i <3 starbucks!
im drinking it now!
May 29th, 2009 at 1:18 pm
I hate Starbucks , …
I hate Starbucks , baaaaaad quality , but it`s better than Nestle , of course .
May 29th, 2009 at 1:18 pm
Im excited! And to …
Im excited! And to respond to Awesomeness12000…. What suger? there is not suger in the coffee. And its a diffrent kind of instant coffee! It is good! That was a lame comment!
May 29th, 2009 at 1:18 pm
oh ya you forgot to …
oh ya you forgot to talk about the sugar!
May 29th, 2009 at 1:18 pm
the does that …
the does that mean, “not instant, INSTANT”??
does it brew quicker? is it MORE instant? was folgers/maxwell house lying to us when THEY said instant???
i don’t get it.
May 29th, 2009 at 1:18 pm
Tried it yesterday. …
Tried it yesterday. I didn’t believe instant could taste good until I tried VIA. I will definitely keep some with me for when I get a craving for SBUX coffee.
May 29th, 2009 at 1:18 pm
Way to dilute the …
Way to dilute the brand even more.
May 29th, 2009 at 1:18 pm
no, I mean if the …
no, I mean if the music was more exciting, mayby just a little more “peppy”. The concept of the ad, if I am correct is that Starbucks is make a revolutional change in Instant Coffee, so the music should be bolder and give that sense of “pow”, the music that it has is a little dull, sorry, I studied and worked in Marketing and Advertising, i can be overly critical. But it is, as a video ad, really good.
May 29th, 2009 at 1:18 pm
Whaoh!! That had a …
Keep them coming! 
Whaoh!! That had a lot of cool stuff! It was pretty interesting as well.
May 29th, 2009 at 1:18 pm
hope it comes soon …
hope it comes soon to germany so want to taste that stuff
May 29th, 2009 at 1:18 pm
ccvisualart, i hear …
ccvisualart, i hear music in this ad, am i missing something? did they change this from when you saw it?
May 29th, 2009 at 1:18 pm
I can’t wait to try …
I can’t wait to try this… been drinking Star$ for many years so this is really exciting to me! Great job!!
May 29th, 2009 at 1:18 pm
The animation is …
The animation is great and gets the messege across well, but the absence of music hinders the apeal, add music, and this ad would really catch attention
May 29th, 2009 at 1:18 pm
I love starbucks …
I love starbucks coffee! Caramel Creme Based Frappuchino is AWESOME!
May 29th, 2009 at 1:18 pm
It is $1 a coffee, …
It is $1 a coffee, even an expensive tea bag won’t cost that much.